Practical analysis for investment professionals
20 June 2014

Weekend Reads for Finance Pros: The Power of ‘No,’ Closing the Trust Gap, and Marathons

Posted In: Weekend Reads

Earlier this week, a colleague shared some insights from a research note he had received that I thought were really interesting. I can’t link to the document, unfortunately, though I can summarize the gist of what it said: “Never tell your CEO ‘no.'” That doesn’t mean you have to be an obsequious sycophant. But it does mean you need to give some thought to when and how you use the word ‘no’ and be aware that when someone hears that two-letter word, it sends them down an emotional rabbit hole — they start shutting down. Why? Because the word apparently conjures childhood memories that evoke parental control and lack of approval. And we human beings really want approval.

Bottom line: the word ‘no’ makes us feel  anxious and fearful, so use it sparingly and — here’s the kicker — smile when you do. (The amygdala is more responsive to an angry face than most other threatening cues and places an unhappy face high on the emotional threat scale.) Oh, and don’t let ‘no’ get to you. Take a breather before you retaliate, er, respond.

If you’re interested in learning more, I’ve included the links that were used as the basis for the note, followed by some other interesting reads.

Just Say No (Actually, Don’t!)

Wealth Management

Behavioral Finance and Neuroscience

Investing 

And Now For Something Completely Different


Please note that the content of this site should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute.

Photo credit: ©iStockphoto.com/JLGutierrez

About the Author(s)
Lauren Foster

Lauren Foster was a content director on the professional learning team at CFA Institute and host of the Take 15 Podcast. She is the former managing editor of Enterprising Investor and co-lead of CFA Institute’s Women in Investment Management initiative. Lauren spent nearly a decade on staff at the Financial Times as a reporter and editor based in the New York bureau, followed by freelance writing for Barron’s and the FT. Lauren holds a BA in political science from the University of Cape Town, and an MS in journalism from Columbia University.

1 thought on “Weekend Reads for Finance Pros: The Power of ‘No,’ Closing the Trust Gap, and Marathons”

  1. LARRY BRODY says:

    Morgan Housel, one of the smartest financial bloggers out there, wrote an excellent piece marking his 3,000th column. In it, he summed up what he has learned about investing, the economy, and investors’ behavior during that time. It should be required reading for every investor. (The Motley Fool)

    Outstanding article with only one thing I would change. “Knowledge and humility”

    I would substitute wisdom for knowledge.

    William Cowper 1731-1800

    “Knowledge, a rude unprofitable mass, the mere materials with which wisdom builds, till smoothed and squared and fitted to its place, does but encumber whom it seems to enrich.

    Knowledge is proud that he has learned so much; wisdom is humble that he knows no more.”

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