Enterprising Investor
Practical analysis for investment professionals

Franklin J. Parker, CFA

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6 Posts

Biography

Franklin J. Parker, CFA, is founder and chief investment officer of Directional Advisors in Dallas. He is a CFA charterholder, international speaker, and author of numerous peer-reviewed papers and articles. In 2017, Parker was awarded the NAAIM Founder’s Award for Investment Research for his work on merging active investment management and goals-based investing. Though raised on the family cattle ranch in central Texas, Parker now lives in Dallas with his wife and three children.

Author's Posts
Crypto’s Unanswered Question: At What Price?

How do you make buy and sell decisions with cryptoassets? The answer remains elusive.

How Goals-Based Portfolio Theory Came to Be

Investing is never done in the abstract. Investing is — and always has been — goals-based.

Bernoulli’s Prisoner’s Dilemma: A Goals-Based Perspective

Can goals-based portfolio theory bridge normative and descriptive investment theories?

Why You Should Be a Goals-Based Investor

What if our traditional models of choice are not measuring people’s true objectives?