Karyn Williams, PhD, is the founder of Hightree Advisors, LLC, an independently owned provider of investment decision tools, success metrics, and risk information. She is a chief investment officer, foundation trustee, independent public company director, and a former investment consultant. She earned a BS in economics and a PhD in finance, both from Arizona State University. Contact her at [email protected].
Portfolio Pi and Portfolio Eta are new decision metrics that connect investment objectives and risks.
Standard deviation fails to characterize risk in a way that matters to most investors.
Identifying investment objectives and achieving stakeholder buy-in is the critical first step in connecting these objectives to portfolio construction.