Biography
Raluca Filip, CFA, PRM, is a decision-making coach and trainer who works with leaders and institutions to sharpen critical thinking and align decisions with long-term goals. As the founder of By Choice Consultancy, she specializes in helping individuals and organizations overcome decision-making challenges by integrating behavioral insights, financial expertise, risk management, and strategic thinking. She has a background in investments of more than 15 years that includes roles such as risk management, equity analyst, and fund manager.
Emotional biases can distort risk profiling. Advisors who coach investors through them help build resilience and better long-term outcomes.
Successful investing isn't just about numbers. It's about aligning strategy with the stories people believe about their future.