Enterprising Investor
Practical analysis for investment professionals
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popularity


01 February 2024
ESG Investing and the Popularity Asset Pricing Model (PAPM)
By Thomas M. Idzorek, CFA

When it comes to ESG investing, we have to agree that we don’t all agree. 

07 June 2019
Roger G. Ibbotson: The Price of Popularity
By Momoe Ikeda-Chelminska

Roger G. Ibbotson thinks investors should maximize their returns with a strategy that hinges on popularity.



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