![Colin McLean, FSIP](https://blogs.cfainstitute.org/insideinvesting/files/2013/03/colin_mclean-290x290.jpg)
Smart beta is an impressive investment branding story. The name neatly encapsulates the idea of beating conventional indices consistently but with little effort and much lower costs. Intellectually seductive, it conveys the concept of market exposure that avoids the costs and behavioral failures of active managers. Read more
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