Susan Hoover

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Susan Hoover is the digital editor, Enterprising Investor blog, CFA Institute. Previously, she worked for McCallum & Kudravetz, PC, and the U.S. Department of the Navy. Hoover earned the Claritas™ Investment Certificate and holds a BA degree from Lehigh University and a JD degree from the Washington College of Law, American University.

Top Five Articles from February: Buffett, Bernanke, and the Trials of Decision Making

Highlights from February include a guide to better decision making by Lauren Foster; an analysis of how to assimilate market sentiment and crowd psychology to make intelligent investment decisions from Greg Blotnick, CFA; a Todd Wenning, CFA, review of Yefei Lu’s take on the unparalleled investment mind of Warren Buffett; a synopsis of Ben Bernanke’s recent insights on the economy from John Bowman, CFA; and a discussion of the meaning behind labels like “emerging” and “frontier” market as analyzed by Will Ortel. Read more

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The Older Population: Where the Money Is

The Older Population: Where the Money Is

“Why on earth worry about demographics?” asked Clint R. Laurent, founder and CEO of Global Demographic. Because “Demographics change quietly in the background,” he explained. “Suddenly, the target market that you thought Company X was going to do well in no longer exists.” Laurent identifies four key demographic trends that investors should keep in mind. Read more

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Muhammad Yunus: Charity with a Business Engine

“Everything starts with solving a very tiny slice of a problem,” explained Muhammad Yunus at the 2016 CFA Institute European Investment Conference. That is how social business begins. “There is no reason anyone should be poor; we just need to fix the system so that all are truly reflected in our economy.” Read more

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Weekend Reads: The Favorite Books Edition

This latest edition of Weekend Reads addresses the question of what to read and whether it will help you avoid the “pot-belly of ignorance.” With the assistance of a few fellow Enterprising Investor authors and readers, Susan Hoover presents a list of interesting books to peruse. Read more

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Top Five Articles from September: Shareholder Value and Career Coaches

Top Five Articles from September: Shareholder Value and Career Coaches

Highlights from last month include a critique of shareholder value maximization by Anjali Pradhan, CFA; a discussion of the distractions caused by vision-narrowing apps and dysfunctional networks from Mark Harrison, CFA; an analysis of the benefits of hiring a career coach by Julia VanDeren; and Daniel Goleman’s take on the the key elements of emotional intelligence as reported by Matthew Borin. Read more

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