Practical analysis for investment professionals
13 January 2016

Essential Listening: Great Places to Work

Posted In: Economics, Weekend Reads

If 2015 was the “Year of the Podcast,” then 2016 should see the medium break further into the mainstream. But there are a few things holding podcasting back. The first is demographics. Josh Morgan at Quartz notes that two thirds of podcasts are hosted by white males. The issue then isn’t the format or the technical details, but whether advertisers will support podcasts produced by different segments of the population.

The second issue is whether the long-form audio format is inhibiting the evolution of the podcasting. Charley Locke at Wired talks about the lengths to which podcasters are going to entice new listeners. Blanketing social media and using audio snippets have proven successful in creating new fans. Some podcasters are also experimenting with multimedia to expand the reach of the form. Nobody really knows how all this will shake out, but listeners will likely end up the beneficiaries.

One great thing about doing this post every week is that there is no shortage of material from previous weeks’ editions of Essential Listening. As usual, this week features a diverse group of selections to make your commute a little smarter.

Feel free to leave a comment or to recommend other podcasts Enterprising Investor readers/listeners might enjoy. I may highlight your suggestion in this ongoing series on the world of podcasting.

You can read more from Tadas Viskanta on his blog Abnormal Returns or follow him on Twitter @abnormalreturns.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Image credit: ©iStockphoto.com/Big_Ryan

About the Author(s)
Tadas Viskanta

Tadas Viskanta is the founder and editor of Abnormal Returns. He is also the author of Abnormal Returns: Winning Strategies from the Frontlines of the Investment Blogosphere, which culls lessons learned from his time blogging.

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