Practical analysis for investment professionals
22 October 2021

Skills That Set You Apart as an Investor: Creativity

Some time ago, I wrote about grit as a vital characteristic for investors. That triggered some email exchanges with younger readers who are at earlier career stages than financial analysts and money managers.

In general, the discussions revolved around the skills a successful analyst and investor should have. And while a passion for markets and grit are key traits, I believe others are more fundamental.

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First, there are cognitive skills, that is, the ability to think analytically and logically. Investing is a numbers game that requires analysts to make sense of mountains of data at every level, whether about the economy and markets as a whole or individual stocks and bonds. Without good cognitive skills, an analyst doesn’t have the foundation to become successful in my view.

A study by David Gill and Victoria L. Prowse examined the traits and abilities of people in childhood and how they influence success in different subjects in school, the type of jobs the students eventually end up in, and how much income they earn.

It won’t surprise you that children with high intelligence and strong cognitive skills were more likely to excel in mathematics, science, and English classes than in the arts, sports, and such practical classes as shop. (Yes, those clichés are true, at least statistically.)

And this training in math and science compounds their innate cognitive abilities and leads them to choose jobs that fit their talents. As young adults, people with these traits are more likely to ascend to managerial and technical positions and such professions as medicine, teaching, engineering, finance, and law. As a result, they also have higher lifetime earnings since managerial and technical careers as well as the professions tend to pay better.

So if you lack analytical and cognitive skills, you probably won’t succeed as an investor. But most who work in finance as analysts or money managers do possess these traits. Which raises the question: What distinguishes good investors from the average?

I believe it comes down to two traits.

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People who focus on individual stocks and bonds tend to do better when they are diligent. Working your way through a financial statement with all its footnotes and asking probing questions on earnings calls are not easy tasks. And the more meticulous analysts are, the more likely they are to find the flaw in the story management is trying to tell. Let’s face it, no CEO is ever going to tell investors that they think the company is about to go belly up or is otherwise floundering. The job of investors and analysts is to see if their knight in shining armor really is as shiny as they appear.

In the most extreme cases, diligent analysis, critical thinking, and challenging management can uncover frauds. Take the Enron case 20 years ago. Most analysts were hoodwinked by the firm into believing everything was great. Yet a few questioned the firm’s accounting practices and use of special purpose vehicles (SPVs). This probing led some to conclude that Enron was a fraud. These are the analysts your want to talk to because they add value and will help you perform better. The rest of the pack that just buys into the hype you can safely ignore. They won’t make you money as an investor.

Beyond these analysts, you have the generalist fund managers, strategists, and asset allocators who don’t dive deep into company financial statements. For these investors, diligence is less important and less of a differentiator. You can literally outsource that trait to research analysts who cover individual stocks.

But those in this cohort need another trait, one that makes all the difference between being average and staying ahead of the curve: creativity. And I don’t mean creativity in the sense of painting or performing in an amateur acting troupe. Those are fun hobbies, but the sort of creativity that sets you apart as an investor is the capacity to see the data and markets differently than everybody else and put the individual pieces of information together to form novel insights.

In particular, I mean being able to navigate a noisy, uncertain environment with the required flexibility and conviction. Howard Marks, CFA, put it best when he said: “You can’t do the same things as others do and expect to outperform.” Unfortunately, too many analysts, strategists, and fund managers do what everybody else does. The amount of true creativity in the investment world is very low, in my experience. Most people are just tinkering with existing investing approaches, adding a few additional parameters here and there. That is not the creativity that gets you additional performance.

Additional performance is created by doing what others aren’t and truly differentiating yourself. What does that mean in practice? It is impossible to say. There are so many different ways and I won’t tell you how I try to do it because that would take my edge away. So, you’ll just have to become a client of my company, read my notes, and book some meetings with me. If you haven’t already.

Slide of Investment Management: A Science to Teach or an Art to Learn?

But returning to the study, Gill and Prowse show the distinct advantages that being creative can have in life. Creative people are more likely to end up in the C-suite and in well-remunerated technical positions. Creativity’s effect is about a fifth as strong as that of cognitive skills, but it is a compound effect.

The message is clear: For success in investing, cognitive skills provide the foundation, but creativity gives you that something extra that sets you apart.

For more from Joachim Klement, CFA, don’t miss 7 Mistakes Every Investor Makes (And How to Avoid Them), and Risk Profiling and Tolerance, and sign up for his Klement on Investing commentary.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Image credit: ©Getty Images / Andrei Metelev


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About the Author(s)
Joachim Klement, CFA

Joachim Klement, CFA, is a trustee of the CFA Institute Research Foundation and offers regular commentary at Klement on Investing. Previously, he was CIO at Wellershoff & Partners Ltd., and before that, head of the UBS Wealth Management Strategic Research team and head of equity strategy for UBS Wealth Management. Klement studied mathematics and physics at the Swiss Federal Institute of Technology (ETH), Zurich, Switzerland, and Madrid, Spain, and graduated with a master’s degree in mathematics. In addition, he holds a master’s degree in economics and finance.

1 thought on “Skills That Set You Apart as an Investor: Creativity”

  1. Kirk Cornwell says:

    “Creativity” probably produced cryptocurrency, and the variety of derivatives that got us to 2008-9. For the more traditional (long term) approach, I would suggest that taking alert awareness to a high level is a key. You can’t process and evaluate all the information out there these days but it’s fun trying.

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