Kevin Prall, CFA, is a director with BDO USA, where he leads the development and implementation of technology enabled solutions for BDO’s Valuation & Business Analytics practice. His specialties include business enterprise valuations, intangible asset valuations, and forecasting for financial reporting, tax, and transaction support. Prall is currently serving as the Business Valuation Standards Director at the International Valuation Standards Council (IVSC). In his role at the IVSC, he works with global leaders of the valuation industry, securities regulators, and accounting standard setters to advance the interests of investors and the capital markets. With the IVSC, Prall has authored a three-part article series on financial reporting for goodwill. The series discusses the economics of goodwill, examines the limitations of the current accounting framework, and proposes opportunities for improvements to the framework.