Practical analysis for investment professionals
05 August 2014

Powerful Books That Shaped My Thinking

Posted In: Economics

In recent months, the contributors to this blog have been sharing lists of books that changed the way they think about the world or nonfinancial books that made them better finance professionals. What were the books that had the greatest influence on my thinking and maturity as an investor? As my tastes are pretty eclectic, my top books likewise span a wide range of topics. What follows are books that reflect my personal choices and are not necessarily recommended readings.


Common Stocks and Uncommon Profits and Other WritingsCommon Stocks and Uncommon Profits by Philip A. Fisher

Fisher describes his particular approach to investing. Among other things, he details a process known as the scuttlebutt method, whereby he would plug into the industry of a target company to learn everything he could about its strengths and weaknesses prior to making an investment. This is an approach that I applied throughout my years as an analyst and fund manager. While it is not hard to identify industry contacts, most people actually find it hard to do so out of fear of rejection, inadequate communication skills, whatever. Get over it. You are paid to be an analyst. You can clearly set yourself apart from the crowd, and gain knowledge and insight about how a business actually works, in a way that you simply cannot by calling investor relations, reading an annual report, or listening to the well-choreographed conference calls staged for investors. If you want to uncover the truth and have nuanced insight about a business or security, you need to be an investigator, interviewer, analyst, and yes, a people person. Fisher shows you how.


Only the Paranoid SurviveOnly the Paranoid Survive by Andrew S. Grove

Grove illustrates how and why communication within a large organization is so difficult. Employees, particularly in large, public companies, give deferential treatment to leaders, often fear delivering bad news, and can have conflicting incentives such that they can avoid direct, plain-spoken feedback about what is really happening within the organization. To combat groupthink, yes-men, and self-preservation instincts, Grove advocates that business leaders use a proactive approach of engaging with all those people in a position to know better. Second, Grove suggests turning the tables and proactively asking for feedback from people around you. Even though you may be expected to “know” all the answers, he says, you need to make yourself vulnerable and fight through any ignorance you may have by asking honest, open-ended questions. In this way, you can improve your knowledge about what is happening. Without necessarily knowing Philip Fisher’s terminology, Grove illustrates how to put the scuttlebutt method into practice.


The World Turned Upside Down: The Global Battle over God, Truth, and PowerThe World Turned Upside Down by Melanie Phillips

Phillips does a masterful job analyzing a number of high-profile, hot-button issues. In it, she demonstrates how many times information is presented as fact by those in authority — those at prestigious institutions and with colossal reputations — who are nevertheless wrong. This book will help you understand that you are the only ballast in the harbor, and you must understand the sequence of assumptions necessary to establish any set of beliefs.


Information Rules: A Strategic Guide to the Network EconomyInformation Rules: A Strategic Guide to the Network Economy by Hal Varian and Carl Shapiro

This book demonstrates that all businesses conform to the laws of economics, but as the underlying attributes of businesses differ, the laws apply differently to different businesses. First and foremost, the book lays out the economics of information goods. Secondly, the clarity and detail of the book helps you understand how these concepts apply to a wide range of companies that are not traditionally considered technology companies. As the world increasingly embraces digital and network technologies, these phenomena are ever more relevant to a wider and wider array of businesses.


Bandwagon Effects in High Technology IndustriesBandwagon Effects in High Technology Industries by Jeffrey Rohlfs

Rohlfs walks through the history of technology products ranging from the early telephone and primitive fax machine to personal computers and the Internet. Rohlfs describes the economics of technology goods from the start-up problem to network externalities. In essence, he demonstrates that bandwagon effects occur when the value of a network to each user grows with the addition of each user. Consequently, the value grows over time. With more and more technology going into more and more products, the presence of bandwagon effects remains poorly understood yet increasingly important.


It's Not About Me: Rescue from the Life We Thought Would Make Us HappyIt’s Not About Me: Rescue from the Life We Thought Would Make Us Happy
by Max Lucado

One of the real gems in this book for me was a comparison of belief systems. In essence, two people confronted with the same exact problem, who apply the same exact logic, can come up with completely different conclusions. Why? Logic draws on our preexisting worldviews or belief systems. Consider the case of two men who own their own businesses. Both men dream of one day becoming independently wealthy. In consultation with their accountants, both men discover that they can disguise a large transaction by mischaracterizing certain off-balance-sheet liabilities. Both men are tempted by the transaction as each will stand to make a life-altering sum. Each man learns that Congress is currently looking at the issue and a new law that might close this loophole is imminent. Both men know that the transaction is clearly illegal, but it is also virtually impossible for anyone else to discover (at least for the sake of this example), so nobody would ever know. The only real difference between the men is that one man believes in life after death, the other does not. The first man says, “Life is short. I may never have this chance again.” The second man says, “Life is short. Do the right thing.” Whatever your belief system is, what is fascinating about this example is that they were both confronted with the same dilemma, they both used the same exact logic, yet they each came to different conclusions. The different conclusions occurred because they both operated under different belief systems, i.e., different worldviews. In other words, their starting points were different, hence their conclusions were different. And this is a simple one-step logic function (Life is short, therefore . . . ). So, this example illustrates a profound lesson about human nature. Our worldviews and preexisting beliefs shape how we process logic. When it comes to analysis — which is really an exercise in logic — that is infinitely more complex than one step. How do our existing beliefs affect our perceptions about the right answer? What is causing one man to sell and another man to buy at the same exact price? Are you on the wrong side of a trade, not because of your logic, which may be impeccable, but rather because of your starting point?


There are many places you can turn, such as the CFA® program, to learn the fundamentals of investing. Once mastered, however, the tools themselves don’t grant you the wisdom you need to use them successfully. Wisdom, of course, is a life-long journey. The books on this list helped to give me wisdom about human nature, organizations, the world as it is, and even life. I share them with you in the hopes they may help you on your journey.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Photo credit: ©iStockphoto.com/olaser

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About the Author(s)
Ron Rimkus, CFA

Ron Rimkus, CFA, is Director of Economics & Alternative Assets at CFA Institute, where he writes about economics, monetary policy, currencies, global macro, behavioral finance, fixed income and alternative investments, such as gold and bitcoin (among other things). Previously, he served as SVP and Director of Large-cap Equity Products for BB&T Asset Management, where he led a team of research analysts, 300 regional portfolio managers, client service specialists, and marketing staff. He also served as a Senior Vice President and Lead Portfolio Manager of large-cap equity products at Mesirow Financial. Rimkus earned a BA degree in economics from Brown University and his MBA from the Anderson School of Management at UCLA. Topical Expertise: Alternative Investments · Economics

7 thoughts on “Powerful Books That Shaped My Thinking”

  1. Mike says:

    Thanks Ron. If you had to pick one book from this list as being the MOST influential…what would it be?

  2. Hi Mike. Obviously, each of the books serve different purposes. That said, if there were just one book that shaped my thinking on investing, I would have to say Philip Fisher’s. His book stands as a timeless classic. Even though some of the examples he cites are antiquated, the principles remain fresh and relevant. Thanks for reaching out!

  3. JBR says:

    It is interesting to see what people are reading, so thanks for sharing. But given the fairly benign-sounding descriptions of the listed books, I was surprised to find some pretty inflammatory content when I clicked through a couple of the links. The third book listed seems to be essentially a political-religious screed against American secularism (and Islam.) And the description of the last book listed includes a version of the old chestnut that people who do not believe in “life after death” (aka God) don’t/won’t/can’t make ethical decisions.

    Of course it’s completely fine, even good, if your perspective is shaped by religious writing and thinkers. But some of this material appears to aggressively criticize the cultural and spiritual values of many, many people in this world from a very particular religious perspective. It is peculiar to see this kind of content passed off here as just another business or pop-psychology book.

    1. Hi JBR, I do appreciate your commentary. The list is quite literally intended to describe books that shaped my thinking. The reason the books in question appear in this list is because I have been trying to target the issue of how beliefs are formed and how people act on them. Because, to my knowledge, there are no writers on this topic in the world of investing, I have ventured outside investing to try to understand it. So, the purpose of including the cited books is to attempt to highlight the subject of belief formation and ultimately apply this to market behavior. I am not advocating these books per se, just showing books that shaped my thinking for the reasons I cited. Thank you for your comments and I will definitely keep them in mind for the future.

  4. Shawmit Choudhary says:

    hi Ron, Warren Buffett cites the intelligent investor as the best book written on investing. Does that figure in your list?

    1. Hi Shawmit, thanks for your question. I would definitely agree the Graham’s intelligent investor is probably the best single book about investing. When I was a fund manager, I required new analysts to read it and I would test them on it (along with several others). So, I definitely think it is an important book. I left it off my list because it is so well known and with Buffett’s endorsement, I suspect there aren’t too many people interested in finance who don’t already know of it. Thanks again!

  5. Tarun Gopal says:

    Hi Ron, thanks for the very much interesting picks. Do you have any particular suggestion about Structured Finance?

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