Practical analysis for investment professionals
30 September 2014

Career Conversations: The Process of Personal Branding (Video)

As a career management strategy, personal branding is essential in differentiating and marketing yourself in competitive finance careers. Having a successful process is important to building your personal brand.

In this Career Conversation, branding consultant Jean Oplinger considers why buzz persists around the concept of personal branding and the process of developing a personal brand.

Among the important keys to developing your personal brand are the three Es:

  • Extract: Discover within yourself the authentic values and interests that constitute your brand.
  • Express: Make a plan and determine what media and activities best support the expression of your brand.
  • Exude: Give yourself permission to really be yourself.

CFA Institute has examined personal branding’s angles previously, including in: “Career Conversations: Personal Branding” and “How Personal Branding Changes as Careers Progress.” Even more Career Conversation podcasts are available on the CFA Institute website.

Please note that the content of this site should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute.

About the Author(s)
Julia VanDeren

Julia VanDeren, manager, career services at CFA Institute, serves as the subject matter expert in career management skills, curating and developing career resources for members and program candidates. Previously, she served CFA Institute as career services representative, managing the CFA Institute JobLine (now Career Center) and Career Centre (now Career Tools) resources. VanDeren holds a BA from the University of Virginia and an MPA from Virginia Commonwealth University.

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