Practical analysis for investment professionals
16 March 2020

Evolving into an Eco-Friendly System: The Real ESG Challenge

Climate change and other environmental challenges moved to the center of global consciousness in 2019.

In just one sign of the times, Time Magazine chose the teenage environmental activist Greta Thunberg as its Person of the Year. And across the world, people have grown more conscious of their environmental footprints and adapted their consumption habits accordingly, by recycling more, using less plastic, and even heeding Thunberg’s advice to cut down their travel, among other measures.

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Financial Acceptance

This green consciousness is taking particular hold in the finance sector. Clients’ demand for socially responsible investments increased as households and individuals sought to use their capital and savings to create more positive impacts. 

Supply has been quick to respond. Financial institutions have signed on to the UN Principles for Responsible Investment (PRI) in ever greater numbers, and the number of environmental, social, and governance (ESG) funds, led by passive strategies, is growing exponentially gathering more and more assets under management (AUM).    


UN PRI Signatories

Chart depicting number and AUM of UN PRI signatories
Source: UN PRI

As these trends have gathered force, asset managers have felt the pressure, and some have truly embraced the green zeitgeist and gone all in on sustainability.

So is the world finally starting to win the fight for the environment? Though these developments are steps in the right direction, it’s still early days and more needs to be done. After all, the most widely used tools in the ESG toolbox — negative screens based on companies revenues — often cover less than 2% of an index and are hardly game changers.  The financial community is so fixated on performance and benchmarking that even passive ESG funds, which account for most of the ESG trend, are designed to track their equivalent non-ESG index.

The problem lies in the system.

The real difficulty in investing for a more sustainable future is that our monetary and incentive structures are not designed to confront environmental challenges or to reward any “green” effort. At least not yet.

Let me explain: In our current monetary system, a “green” pound generated by Company A is as valuable as a “non-green” pound generated by Company B. Each pound the firms produce in profit has equal purchasing power.

If Company B is trading at an attractive discount to its estimated intrinsic value relative to Company A, it will likely have more appeal as an investment.

That is, unless the system evolves and gives the green pound more value than the non-green one.

There are two ways to accomplish that:

  1. The investment community can apply a sort of “green multiple” on industries and companies.
  2. Governments can tax the non-green pound or subsidize the green one.

Each of these approaches comes with challenges.

Handbook on Sustainable Investing

Fiduciary Duty

The sales pitch from the sell-side is that responsible investing is like responsible eating: It won’t negatively affect performance. But in practice, if a vehicle with a passive investment approach comes to exclude 20% or 30% of an index, buy-side investors and their clients become much more nervous about the financial implications.

In reality, few are willing to put their or their client’s savings and financial well-being at risk for purely environmental reasons.

So while the sell side has adapted and fully embraced the ESG trend as a way to raise AUM, the buy side’s approach has been much more conservative, as shown in the chart above. The fiduciary duty to deliver performance to clients falls on them. Not on the sell side.

In most cases, the mandate given and signed by the client to his investment manager is return focused. The manager generally has no explicit duty to reduce environmental impacts.

Most sustainability-focused asset managers maintain that ESG and performance go hand in hand. While this might be the case, it makes their compliance officers nervous: How can they put this into a legal contract? How can the ESG performance of a portfolio be measured? How do we prove that restricting the investment universe to “good” companies is “good” for portfolios returns?

In reality, companies and their activities are too complex to be classified as green or non-green. So screening based on such binary categories is pointless. Firms are and produce a mix of green and non-green pounds, so the only way to develop a true picture is to focus on their transparency. But there is no formal regulation around the disclosure of ESG metrics. So that true picture remains elusive.

Governments need the money.

Governments face a similar dilemma. How can they act “responsibly” while maintaining the inflow of tax revenue from cash cow companies? How do they keep their economies competitive and their people employed when other nations may have less stringent regulations?

Ad for Sustainable, Responsible, and Impact Investing and Islamic Finance: Similarities and Differences

But there is a way forward.

The challenge is great because the solution requires collective effort while progress can seem sluggish, sometimes painfully so. Changing mentalities and relying on individual initiatives is by nature a slow and fitful process.

And capitalism is not a system that rewards restraint. But that doesn’t mean we should abandon the model. Just as capitalism may contribute to the problem, it can also provide the solution. If it adapts.

That adaptation requires a mechanism that decreases the purchasing power of the non-green pound and boosts that of the green one.

Here again innovation could provide the answer. Blockchains could trace the origin and path of each pound and render a verdict on its cleanliness. A multiple will scale the pound’s value up or down depending on where it goes, tracking it as it moves from clean to dirty hands and vice versa.

In such an “adapted” framework, “responsible” or impact or ESG investing would be embedded within the system itself. And that is essential. To make sustainability a reality, action can’t be an effort but a reward in and of itself. When that equation becomes discernible, the reward obvious, people will buy in.

Of course, this vision is not yet realizable. Until it is, we will have to rely on transparency.

And that requires a reporting framework for companies, one with well-defined metrics and that can set objectives and measure progress.

Developing that framework is the next step in the ESG challenge in 2020 and beyond.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Image credit: ©Getty Images/ Craig Easton


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About the Author(s)
Ziad Abou Gergi, CFA

Ziad Abou Gergi, CFA, is responsible for managing multi0asset portfolios at Barclays Wealth and Investments. He joined Barclays in 2005 as an equity portfolio manager and sector analyst in Paris. He moved to Barclays’ London office in 2011 to join Barclays Wealth & Investment Management’s multi-manager team covering various equity markets. In addition to his CFA charter, Abou Gergi holds master’s degrees in economics and management from, respectively, Saint Joseph University in Beirut and SKEMA Business School in Paris.

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