Practical analysis for investment professionals
10 December 2021

Book Review: Asset Allocation and Private Markets

Asset Allocation and Private Markets: A Guide to Investing with Private Equity, Private Debt, and Private Real Assets. 2021. Cyril Demaria, Maurice Pedergnana, Rémy He, Roger Rissi, and Sarah Debrand. John Wiley & Sons.


Private market (PM) investing, according to the authors of Asset Allocation and Private Markets, entails some noteworthy challenges. For instance, analyzing returns is problematic, owing to stale pricing that arises from relatively illiquid trading.

The task is further complicated by the difficulty of calculating correlations between private and public asset returns. Fund managers can game internal rate of return (IRR) calculations through the timing of company sales or by piling debt onto companies in order to pay large dividends. Also, volatility is a poor proxy for risk in PMs. Rebalancing is harder to implement than in public markets. Secondary markets in private assets are not reliable venues for disposing of holdings; in 2008–2009, discounts to net asset value soared to 50% for leveraged buyout funds and more than 70% for venture capital funds. Fees are higher than those for public investments. Factor analysis is inapplicable because of the sparsity of trading activity.

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Many endowments and foundations seeking to participate in private markets are disadvantaged by their lack of scale and limited expertise. Investors contemplating involvement in PMs should not even think about market timing. Additional hurdles include informational asymmetries; less stringent disclosure requirements than in public markets, with auditing not being mandatory in some cases; and limited regulatory oversight.

The authors do point out some compensating benefits of PM investing. They present data showing that private equity has historically outperformed public equity, on average, and argue that the edge is not disappearing, despite increased capital flows into the asset class and reduced market inefficiencies. Furthermore, private markets provide pure plays on certain industries to which investors can obtain public market exposure only through large conglomerates. In addition, private markets permit wider geographical diversification than their public counterparts.

As suggested by its title, this book deals extensively with the critically important issue of asset allocation, viewed in the full context of both public and private markets. Drawing on a combination of academic and practitioner experience, the authors lay out a process for determining the investor’s horizon and risk appetite. This is followed by instructions for structuring multiple potential investment programs and characterizing each by its expected performance and the probability of achieving it. The authors supply especially useful analysis of the challenges of benchmarking PM performance. This includes a detailed discussion of the relative merits of three metrics — IRR, multiple of invested capital, and public market equivalent. They also offer a practical approach to diversification within a PM category.

It is unthinkable that an institution considering taking the plunge into private market investing would be aware of Asset Allocation and Private Markets and not diligently study its content.

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Even investors who operate exclusively in public markets can benefit from the book’s thoughtful and sometimes unconventional takes on a variety of topics. For example, the authors make a case against the frequent claim that investors can do as well by buying public securities on margin as they can by investing in leveraged buyout funds. They dispute the notion that the endowment model popularized by the late David Swensen is broken. Sustainability indexes, they maintain, underperform conventional indexes, with higher risk. The authors even take issue with the concept of market capitalization, arguing that a company’s value is not equivalent to shares outstanding times price per share. Readers may not come away persuaded in every instance, but their thinking will have been sharpened on a number of essential investment topics.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Image credit: ©Getty Images / Witthaya Prasongsin


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About the Author(s)
Martin Fridson, CFA

Martin Fridson, CFA, is, according to the New York Times, “one of Wall Street’s most thoughtful and perceptive analysts.” The Financial Management Association International named him its Financial Executive of the Year in 2002. In 2000, Fridson became the youngest person ever inducted into the Fixed Income Analysts Society Hall of Fame. He has been a guest lecturer at the graduate business schools of Babson, Columbia, Dartmouth, Duke, Fordham, Georgetown, Harvard, MIT, New York University, Notre Dame, Rutgers, and Wharton, as well as the Amsterdam Institute of Finance. Fridson's writings have been praised widely for their humor, rigor, and utility. He holds a BA in history from Harvard College and an MBA from Harvard Business School.

1 thought on “Book Review: Asset Allocation and Private Markets”

  1. Cyril Demaria says:

    Thank you for this review, Mr Fridson. We are happy to read that it might be of interest to CFA charterholders – a very knowledgeable and sharp readership. Indeed, the purpose was to stimulate readers and offer them an opportunity to think differently. We are happy to see that the book reached its goal.
    Kind regards,
    Cyril Demaria

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