Practical analysis for investment professionals
18 October 2023

Five Reasons Why Writing Is the Most Underrated Investment Skill

What does it take to be a successful investor? A healthy balance of technical skill, emotional intelligence, and intentional habits can help. This three-legged stool requires us to derive precision from knowledge and analysis and perspective from curiosity and discipline while developing processes to nudge us toward our fullest potential.

The investment community is in constant search of new tools that facilitate this critical process. But as technology across the financial world has evolved exponentially in recent years, one of the most valuable investment tools has been around for millennia: writing.

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Clear writing and clear thinking go hand in hand. While the exercise may seem trivial, articulating our ideas through words on a page rather than in our heads alone is a revealing experiment: Our views may start the same but often materialize differently. That’s because writing encourages us to slow down, calibrate our thoughts, and test the true health of our ideas.

Could writing be the most underrated investment skill? I believe so. Indeed, writing should serve an active role throughout an investment process. Here’s why.

1. Writing reveals what we know versus what we understand.

It’s all too easy to think we fully grasp a given investment topic. As we consume information throughout the day, it’s difficult to assess its broader implications while being bombarded by news alert after news alert. Instead of being critical thinkers, we often become “headline experts,” regurgitating catchy fast facts without a deeper awareness. We might know many things but understand far fewer.

Geopolitics is a prime example. War, public health, natural disasters, trade policy, the climate, and elections, among other topics, attract no shortage of attention. Our natural tendency is to rush in and immerse ourselves in these topics as they arise to learn as much as possible, gauge potential investment implications, and adapt.

The urge to “do something” frequently scatters the investment community on frenetic quests to become experts in extraordinarily complex topics. While being properly informed is a noble goal, we should be careful when we align how well we understand a topic with how much conviction we have in our investment response.

Writing helps us bridge this gap and find our blind spots faster.

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2. Writing enhances self-awareness.

While the quantitative side of investing is challenging enough, the emotional hurdles are often far steeper. Self-awareness is critical if we are to spot our biases and keep our emotions under control. A sound investment process systematically incorporates a series of checks and balances that optimizes our decision making. But seeing exactly where and how we can improve requires additional perspective.

In other words, without a mirror, we can’t always tell if something is stuck in our teeth. Writing serves as that mirror by reflecting our mindset in the moment and across time. It creates a healthy emotional distance from ourselves that helps us become more objective and confirm our convictions — and if we need to, floss.

3. Writing improves our ability to discern insight from noise.

Writing builds healthy investment research habits. It sharpens our “insight-noise filter” by using an intentional framework to detect helpful information.

For an overly basic example, consider mid-2023 headlines celebrating a remarkably strong start to the year for the S&P 500. “Stocks are doing great” might be an easy takeaway. But were they? Just seven companies powered most of the gains. The average stock had hardly budged. So, a theme’s underlying mechanics are often far more nuanced than what appears on the surface.

A simple writing prompt to describe the health of the stock market would have quickly offered context.

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4. Writing serves as “lane assist” for our investment process.

For drivers and investors alike, when we don’t keep our eyes on the road, the likelihood of veering off course skyrockets. It’s all too easy for hot topics to quietly steer us away from the disciplined course we mapped out for these very situations. After all, even the best investment process is only as effective as how well we follow it.

In May 2023, an impending “US Debt Ceiling Crisis” evoked concerns about whether the Treasury would default on its own debt and send the global economy into a tailspin. News networks dedicated entire segments to guessing the probability of collaboration among the different factions in Washington, DC, based on the daily schedules of political figures. Major headlines blared widespread fear about systemic risks for weeks on end. This time was going to be different even though the debt ceiling had been raised 77 times since 1960. It was understandably hard to keep focus.

But writing helps us home in on our process when it matters most. Structuring intentional prompts as we contemplate new themes gives us a checklist to ensure we are seeing more clearly. Moreover, writing helps us proofread our own ideas and serves as our own second opinion.

5. Writing sheds light on the quality of our decisions.

Performance results alone are not enough to gauge the true quality of our investment decisions. Was our analysis sound? Did the results occur for the reasons we expected? Were we right or lucky? Wrong or unlucky? Without considering the input, we’re not fully equipped to assess the output. More importantly, by focusing only on results, we ignore the learning opportunities that can collectively enhance the longer-term impact we aim to achieve.

Hindsight may be 20/20, but remembering how we actually thought and felt at any given time can be blurry — unless we have a process to document it. Writing helps us be more intentional about capturing these moments. It creates a time capsule of feedback that provides deeper context and accelerates our ever-evolving learning curves.

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So, How to Begin?

As an investment, writing is well worth its J-curve. As with any fitness routine, patience and effort help build writing muscles. So, here are a few ways to begin:

  • Start small.
  • Consider the timing.
  • Align length with purpose.
  • Pay attention to your emotions.
  • Review periodically.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

John William Moore uses Stratview Wealth Management as a marketing name for doing business as a representative of Northwestern Mutual. Stratview Wealth Management is not a registered investment adviser, broker-dealer, insurance agency or federal savings bank. Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM) (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. John William Moore is an associate insurance agent of NM. Investment brokerage services provided as a registered representative of Northwestern Mutual Investment Services, LLC (NMIS), a subsidiary of NM, registered investment adviser, broker-dealer and member FINRA ( and SIPC ( Investment advisory services provided as an advisory of Northwestern Mutual Wealth Management Company® (NMWMC), Milwaukee, WI, a subsidiary of NM and federal savings bank.

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Image credit: ©Getty Images / ilkercelik

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About the Author(s)
John W. Moore CFA, CAIA

As STRATVIEW’s director of investments, John W. Moore, CFA, CAIA, chairs the Investment Committee and guides its portfolio construction, asset allocation, and investment selection processes. He also leads the team’s dynamic research efforts to blend a deep knowledge of the ever-evolving financial market landscape with advanced portfolio management techniques. With these insights, Moore provides proactive guidance to synchronize customized investment strategies with clients’ comprehensive wealth management strategies. Before joining STRATVIEW in 2022, he was a member of PNC Asset Management Group’s Investment Strategy team, which was responsible for developing financial market views and transforming them into strategic and tactical asset allocations in client portfolios. On this team, Moore helped craft and implement the firm’s investment philosophy and process, authored or co-authored periodic thought leadership publications, and helped drive a number of alternative investment initiatives. In addition, he collaborated frequently with PNC’s Advantage Equity team before joining full-time as an equity research analyst. Moore graduated with a BA in economics from the University of Virginia and an MS in commerce-finance from the University of Virginia McIntire School of Commerce. He holds the chartered financial analyst (CFA®) and chartered alternative investment analyst (CAIA®) designations and maintains his FINRA Series 7 and Series 63 registrations. Outside of work, Moore enjoys spending time with his friends and family, playing golf, and reading.

3 thoughts on “Five Reasons Why Writing Is the Most Underrated Investment Skill”

  1. Bradley Wallace says:

    John, this is a great piece. Well-done, and very true. Thanks for sharing.

  2. Jim baucom says:

    Have always believed that if you can think it you should ink it.

  3. Mike W says:

    So any recommendations for investment writing trainings/resources?

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