Career Conversations: Personal Branding (Podcast)

Leadership and branding coach Simon Vetter shares insights on personal branding from his book, Stand Out: Branding Strategies for Business Professionals in the interview below. A personal brand is what others believe you can do for them, your unique value proposition. A strong, positive personal brand is necessary to distinguish yourself and your career in today’s world of work.

Listen to this podcast to gain a better understanding of:

• The role of (self-) perception in building your personal brand.
• The five key ingredients for a personal brand.
• Strategies for marketing yourself.
• Some cultural variances that can influence personal branding.
• How to start managing your personal brand today.

Vetter has also led training programs on personal branding at past CFA Institute career events. CFA Institute members can access this and other presentations from our Career Resources Library (login required) and engage Vetter’s coaching services (for a fee) through the Career Centre (login required).

Please note that the content of this site should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute.