Practical analysis for investment professionals
20 March 2017

Transparency: Do We Protest It Too Much?

Do some investment industry professionals protest simple transparency rules to the detriment of both themselves and their clients?

A lot of debate about fiduciary rules and responsibility continues. What’s it all really about?

I suggest one word: transparency.

In “Discovering Phi: Motivation as the Hidden Variable of Performance,” after interviewing more than 200 investment management leaders and surveying approximately 3,300 investment professionals, researchers found that:

  • Only 28% of respondents report staying in the investment industry to help clients.
  • Another 36% believe that acting in their clients’ best interests implies taking on career risk.

As an industry, we clearly have a problem. But it’s one with an easy solution: simple, plain-language disclosure of conflicts — something everyone is capable of producing.

I have worked in the investment industry for many years, serving as managing director for a large investment bank and asset manager, as a senior officer inside two trust companies, and now as head of a high-net-worth investment consulting and advisory firm. During my career, I have encountered three critical industry problems that need to be addressed:

  • Families locked into trustee bank fiduciary relationships comprised largely of in-house products. Clients then receive 800-page investment reports (see an actual example of this below) that have no clear illustration of asset allocation or relative or absolute performance metrics, and fee disclosures that are often not easy to decipher.
  • Investment banks, brokerage firms, and asset management wealth advisers claim to be unbiased and open about their fiduciary values, yet are compensated through the sale of their own products or those of others who agree to pay for distribution by these sales teams. Even after large fines were imposed on Wall Street firms for such behavior, “Pay to Play Is Alive and Well.”
  • Registered investment adviser “fiduciaries” (RIAs) that are still registered with broker-dealers and can receive marketing distribution fees or selling incentives from mutual funds or other investment firms. As an example, do some firms advise clients to move assets into index funds, but then buy funds that have high total expenses, when other suitable options exist with much lower fees?


Related to the last bullet, if we are honest with ourselves, lack of opportunity is what keeps many of us out of trouble. And when there’s an opportunity to pocket 12b-1 fees by investing in one fund rather than another, how do we resist the temptation to take them, but then disclose it, on say page 121, in very small print?

When questioned, firms are quick to proclaim that they disclose all issues and conflicts, and that they are heavily regulated by the Financial Industry Regulatory Authority (FINRA), the US Securities and Exchange Commission (SEC), the Office of the Comptroller of the Currency (OCC), and various state securities and banking regulators to ensure they are operating properly. If “nothing is rotten in the state of Denmark” though, what explains the “Discovering Phi” findings? And, why do firms continue to bury disclosures in documents that are hundreds of pages long?

I hope changes will occur to help reduce incentive structure conflicts that often serve the interests of the broker and the product provider rather than the client.

If they do, I believe it will be a positive for investors and for Wall Street, which many studies show has a big image and confidence problem, especially among younger generations who are the industry’s future.

Rules that could foster true fiduciary responsibility are likely to need a push to get the industry over natural anxieties about change and coming to terms with past failings.

Until this happens, however, what’s my message to clients of asset managers, brokerage firms, RIAs, or bank trust companies?

When investing, don’t rely on a transparent, free, and open disclosure of information. Ask questions related to all fees and options before making any type of investment.

And always remember, if any firm makes excuses, or protests too much about plain language, simple disclosures about conflicts, and easy-to-understand reporting, my turn of an old phrase, Caveat Investor (investor beware).

Finally, what’s my message to the industry?

If you protest too much and continue to resist change, beware yourself. If you aren’t more transparent, investors might force change by significantly reducing the demand for your services.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Image credit: ©Getty Images/erhui1979

About the Author(s)
Preston McSwain

Preston McSwain is the managing partner and founder of Fiduciary Wealth Partners, an SEC registered investment adviser and multi-family office that is focused on high-net-worth investors. Previously, McSwain was a managing director at Neuberger Berman and Lehman Brothers, where he was instrumental in the growth of the firms’ UHNW trust and wealth management divisions. He began his career at State Street Bank & Trust. McSwain received a BS in Finance with a concentration in Investment Management from the University of Alabama at Birmingham. He currently sits on the board of the Overseers of the Peabody Essex Museum, and is a member of the Economic Club of New York.

5 thoughts on “Transparency: Do We Protest It Too Much?”

  1. Excellent recommended solution to the current debate on the Fiduciary Standard!

  2. Nana Buanya says:

    Your exposition is quite clear and precise. Clients can not continue to be ignorant.

    1. Thank you Nana

      Clients should, and are, demanding more transparency.

      And if the industry wise, I would argue that we should respond.

      Potential triple win. Good ethics, good business and good for clients

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