Enterprising Investor
Practical analysis for investment professionals
05 August 2024
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Scenario Planning, Foresight, and the Power of Imagination: Navigating an Uncertain Future

In an era characterized by significant disruptions, the future has become increasingly uncertain. Scenario planning is a crucial methodology tailored for such times. Unlike traditional forecasting, which relies on historical data to predict probable futures, scenario planning uses imagination to identify plausible futures.

As the world grows more complex, strategic foresight methodologies encompass a broader range of futures. Scenario planning helps us to envision multiple outcomes and foster resilience against uncertainties.

Systemic disruptions compel us to confront the inherent unpredictability of the future, highlighting the significance of scenario planning and foresight, both of which prioritize imagination. But most of us are not naturally inclined to confront change. As John Maynard Keynes put it in 1937, “The idea of the future being different from the present is so repugnant to our conventional modes of thought and behaviour that we, most of us, offer a great resistance to acting on it in practice.”

The concept of “metaruptions,” coined by the Disruptive Futures Institute, describes multidimensional systemic disruptions that extend beyond initial impacts. Understanding these disruptions requires a creative approach, because conventional data analysis falls short. Scenario planning, originally developed in the 1950s and refined in the 1970s, provides a framework for exploring different futures and their implications.

In 1982, John Naisbitt defined “megatrends” as large, transformative processes with global reach and significant impact. However, trends are reflections of the past, and extrapolating them can be perilous. Disruption marks the end of trends, compelling us to confront unpredictability. Here, imagination is a superior tool.

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Scenario Planning: A Safe Space

Scenario planning is vital in investment management. By creating plausible narratives about future developments, it helps investors explore options and inform decision-making. This methodology encourages practitioners to challenge assumptions, adapt strategies based on emerging information, and avoid tunnel vision. The TUNA framework (Turbulence, Uncertainty, Novelty, Ambiguity) from the University of Oxford further aids investors in managing challenges by promoting imaginative thinking and questioning established assumptions.

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Navigating a TUNA world involves rethinking assumptions. Scenario planning provides a safe space to acknowledge uncertainty and encourages imagining previously inconceivable developments. Scenario planning and strategic foresight in general are essential tools for navigating future uncertainties in investment management. They provide structured approaches to anticipate and prepare for disruptive changes, enabling investors to make informed decisions and develop strategies that are robust across a range of futures.

Scenario Planning vs. Forecasting

Scenario planning is a critical discipline that explores plausible futures to identify emerging challenges and opportunities, setting it apart from forecasting, which relies on past data to predict risks and returns. Foresight manages complexity by framing problems, considering multiple pathways, surfacing current assumptions, scanning for weak signals, mapping the system, selecting change drivers, developing scenarios, and testing assumptions to identify potential challenges and opportunities. It is important that practitioners understand that foresight includes both scenario planning and forecasting.

This approach allows investors, policymakers, and strategists to anticipate future developments and ensure proposed actions are resilient across various plausible futures. Sharing mental models and developing robust policy assumptions helps decision-makers rehearse for future challenges.

Practical Implementation

In most organizations, the responsibility for scenario planning typically resides within the Strategy division. It is not common to see roles such as Chief of Foresight or Scenario Officer within the investment industry. Rather, scenario planning is generally a collaborative effort among various strategists, leveraging the collective imagination and expertise of diverse team members to explore multiple plausible futures.

By fostering resilience through the consideration of various outcomes, strategists can better anticipate and manage the complexities and disruptions that characterize today’s dynamic environment. A collaborative effort is essential in developing robust strategies that are resilient across a range of plausible futures, enhancing decision-making in an unpredictable world.

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All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

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About the Author(s)
Sebastian Petric, CFA

Sebastian Petric, CFA, is an investment professional with LGT and worked previously as a capital market researcher with Raiffeisen Bank International and as a director in the investment office of UBS. He was educated at the Vienna University of Economics and Business, the London School of Economics, and the University of Oxford. Petric has a strong interest in asset pricing, development finance, inclusive globalization, and sustainable economic growth and recently published his book, entitled Predictability of Financial Crises: The Impact of Fundamental, Policy-induced and Institutional Vulnerabilities on China Compared to other Emerging Markets.

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