Enterprising Investor
Practical analysis for investment professionals
11 February 2025

2025 Wealth Management Outlook: Spotlight on Investment Careers

The wealth management landscape is undergoing a seismic shift as single- and multi-family offices grow in scale, sophistication, and influence. No longer just vehicles for wealth preservation, these entities are now dynamic investment powerhouses, managing diverse portfolios, integrating cutting-edge technologies, and embracing sustainable investing.

For investment professionals, this evolution presents a unique opportunity: the chance to hone and leverage their expertise in a space that prioritizes long-term strategy, client-centric solutions, and innovative financial approaches. As family offices continue to expand, those who understand their complexities will be well-positioned to lead the next era of wealth management.

Single-family offices are the fastest-growing segment in wealth management. According to Deloitte, the number of single-family offices worldwide surged by 31% to 8,030 in 2023, up from 6,130 in 2019, with projections that there will be 10,720 single-family offices by 2030. Alongside this expansion, assets under management are expected to grow to $5.4 trillion by 2030. For CFA charterholders in particular, this evolution represents a pivotal moment to leverage their expertise and play an instrumental role in the family office space.

Transforming the Role of Family Offices

Once primarily focused on wealth preservation, family offices have evolved into dynamic organizations that manage diverse portfolios, support intergenerational wealth transfer, and embrace innovative investment strategies.

Single-family offices, often structured like private hedge funds, cater to ultra-high-net-worth families with bespoke financial services. Multi-family offices, meanwhile, serve multiple families, offering wealth management, tax optimization, estate planning, and more.

The transformation of single- and multi-family offices to dynamic organizations aligns seamlessly with the core competencies of CFA charterholders. Long-term planning, client-centric approaches, and alternative investments are in high demand. Furthermore, as seasoned wealth managers retire, multi-family offices are acquiring their books of business, presenting leadership opportunities for those seeking to expand their client base and assume leadership roles.

Strategic Planning for Intergenerational Wealth

Family offices increasingly focus on managing wealth transitions between generations. To excel in this space, investment professionals must complement their technical expertise with interpersonal and strategic skills including:

  • Understanding family dynamics: This requires navigating complex relationships and mitigating conflicts to maintain harmony during wealth planning.
  • Environmental, social, and governance (ESG) and impact investing expertise: Younger generations prioritize investments aligned with their values, driving demand for sustainable investing strategies. Global ESG assets are projected to exceed $40 trillion by 2030, presenting an unparalleled opportunity for investment professionals to specialize and set themselves apart.
  • Legacy and succession planning skills: This requires designing and implementing comprehensive strategies that ensure seamless wealth transitions while honoring the family’s long-term goals.

Digital Assets: A Unique Niche

Cryptocurrency is emerging as a significant asset class for family offices, driven by a desire to engage younger generations and diversify portfolios. Given their ability to hold illiquid assets for extended periods of time, family offices are uniquely positioned to capitalize on the long-term potential of digital assets.

Investment professionals who acquire expertise in blockchain technologies, regulatory frameworks, and risk management can carve out a niche as advisors in this rapidly growing market. Understanding crypto’s broader implications — from portfolio diversification to fostering intergenerational engagement — further enhances a practitioner’s value proposition.

Leveraging Wealth Tech

Technology is reshaping how family offices operate, with innovations ranging from AI-driven investment platforms to advanced compliance tools. Mastering wealth tech is critical to improving operational efficiency and delivering personalized client experiences.

Staying ahead in this domain requires:

  • A deep understanding of how technology enhances client lifecycle management
  • Insights into integrating digital tools into family office practices, from streamlining workflows to optimizing portfolio reporting

Practitioners who embrace these advancements can position themselves as forward-thinking professionals who elevate both the efficiency and sophistication of family office operations.

The Multifamily Office Advantage

Multi-family offices offer a wealth of opportunities to refine skills and broaden impact. With a diverse client base, multi-family offices expose investment professionals to a wide array of financial scenarios, enabling them to:

  • Develop expertise in alternative investments, tax optimization, and cross-border wealth management. These are in-demand skills in today’s global economy.
  • Expand their roles beyond investment management into areas such as philanthropic advising, succession planning, and family governance.
  • Lead initiatives to attract and retain high-net-worth clients, demonstrating their strategic and leadership capabilities.

For those seeking dynamic and exciting careers, the multi-family office sector offers tremendous opportunities.

Future-Proofing Your Career

As family offices continue to evolve, investment professionals who adapt to their unique demands will find significant opportunities for growth and leadership. The future of wealth management lies in a holistic approach — one that blends technical expertise with strategic foresight, relationship management, and adaptability to emerging trends like sustainable investing, digital assets, and wealth technology.

CFA charterholders are uniquely positioned to capitalize on these trends. But any investment professionals who embrace this transformation will not only enhance their careers but also play a pivotal role in shaping the next generation of family office success.

If you liked this post, don’t forget to subscribe to the Enterprising Investor.


All posts are the opinion of the author. As such, they should not be construed as investment advice, nor do the opinions expressed necessarily reflect the views of CFA Institute or the author’s employer.

Image credit: ©Getty Images / Ascent / PKS Media Inc.


Professional Learning for CFA Institute Members

CFA Institute members are empowered to self-determine and self-report professional learning (PL) credits earned, including content on Enterprising Investor. Members can record credits easily using their online PL tracker.

About the Author(s)
April J. Rudin

Founder and CEO of The Rudin Group, April J. Rudin is widely acknowledged as a top marketing strategist for the U/HNW, wealth-management and wealthtech sectors. Distinguished by her ability to forecast and leverage critical trends and her expertise in brand differentiation, she leads a firm, now in its 15th year, that designs bespoke marketing campaigns for some of the world's leading wealth-management firms, fintechs/wealthtechs, and family offices; campaigns that strengthen brand value and drive client acquisition. Rudin is recognized by IBM as an "Influencer" in wealth management and fintech, and is a regularly featured source of expert commentary to international news and business outlets, trade publications, and broadcast media. She produces the CFA Institute’s Annual Outlook for US Wealth Management; and speaks about wealth, next-gen, and fintech at conferences in the United States, Europe, Asia, and Africa. Rudin has created an extensive repertoire of thought leadership that has appeared in Forbes, Huffington Post, American Banker, Enterprising Investor, Family Wealth Report, Fundfire, and Wealthmanagement.com, and heads the editorial board for NexChange, a global fintech start-up based in Hong Kong. A member of Board for First Rate,and WealthBriefing, she also serves as a judge for the FT Wealthtech awards, Family Wealth Report’s Annual Wealth Management Industry Awards, Finovate and others. Rudin is the mother of two sons who are quick to point out that they considered her an influencer well before IBM did.

4 thoughts on “2025 Wealth Management Outlook: Spotlight on Investment Careers”

  1. Excellent insights April! There are incredible opportunities for CFA Charterholders in the field of family offices.

    1. April Rudin says:

      Thanks Arthur. Appreciate your comments. Lots of opportunity ahead!

  2. Denis Diop says:

    Thanks for this very insightful article. I actually sat for my CFA L3 exam yesterday and finally found time to read the “Enterprising Investor”. I have been working for many years as a corporate lawyer in tech and want to transition to/incorporate a more finance based remit. This article prompts me to look into the family office space. I will need to explore this now for Southeast Asia 🙂

    1. April Rudin says:

      Good luck, Dennis! I appreciate you reading the article and commenting especially on exam day!

      I love your “out of the box” thinking especially needed at the intersection of law/finance!

Leave a Reply

Your email address will not be published. Required fields are marked *